Original 2017 Logo
This was the original logo put together by two of the co-founders during Cloud Ag’s infancy and was used at pitch competitions.
As the company gained traction, the logo needed updating. For my very first freelance project, I was hired to create a simplified and more professional version of the logo. While not without faults, this version of the logo was used for several years in pitch decks, legal documents, and marketing materials.
While working on a consolidated set of branding guidelines, we realized that this was the perfect opportunity to update the logo. The previous version had odd whitespace, was difficult to use, and did not scale well to small sizes. The new version addresses all these problems while still maintaining the feel of the 2018 logo design.